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Company description::
London, 28th January 2004: Members of the UK’s favourite comparison shopping portal, www.ciao.co.uk, have come out overwhelmingly in favour of the website’s new design, which has been called “cleaner, fresher, sleeker and very [...] upmarket.” The site attracts more than two million visits per month and delivers around one million shopping leads to the site’s partner merchants. Ciao UK forms part of Ciao’s European network of sites covering Germany, France, Spain and Italy. Jointly, these sites attract more than ten million visits per month, making Ciao one of the top 3 comparison shopping portals in Europe.
Launched at the end of November 2003, the new-look product and price comparison portal aims to combine a light, modern design with enhanced functionality and improved usability. Frederick Paul, Co-Founder and Co-CEO of parent company Ciao AG, confirms that “user-friendliness is the key to the site’s success. With consumer reviews at the heart of the Ciao site, our loyal members were asked for their input from the initial planning stage onwards, and over 400 of their suggestions were worked into the design. We’ve put the user at centre stage and made the architecture and organisation of the website much more transparent.”
A new navigation architecture enables users to home in on products from among the million-strong product catalogue, searching by brand, price and a range of other performance criteria, while new price comparison tables help them to find the best price available online at a glance. Said one enthusiastic exponent, a Ciao user who goes by the name of The_mad_cabbie: “it’s simplicity itself to find what you’re after, whether you’re using the search facility or the product listings themselves...[The price comparison] is simply wonderful.”
The enhanced member functionalities are another hit. Registered users can now upload photos to accompany their product reviews and design their own “homepages” within their member areas. They can also see when other members are online and even leave messages in their private guestbooks without needing to exchange e-mail addresses. Personal statistics pages provide members with a complete overview of their activities on Ciao and enable them to sign up to receive automatic alerts every time a new product or a particular review appears on the site.
Despite the success of the relaunch, the Ciao team is not resting on its laurels. Mr Paul sees 2004 as a year of important growth for the portal, as he continues to listen and respond to users’ demands: “By the end of the year, we aim to have expanded the site’s listings to more than 3 million products and added further interactive elements to member areas.” If current trends continue, it will also be a year of significant expansion in site usage: “We are confident that by the end of 2004, more than 5 million people will be visiting Ciao UK every month”.
About the Company
Ciao AG is a multinational media company offering online media and data collection services. The company operates popular media platforms in Europe’s five core markets and provides real-time access to consumers in 32 countries worldwide. Ciao AG’s Media Division enables advertisers and e-tailers to promote their offers on Ciao’s pan-European consumer portals. Ciao’s Consumer Access Division provides market researchers with worldwide online access panels and data collection services. The fast-growing company currently employs around 80 professionals in Munich, Paris, Madrid, London and New York. Founded in 1999 and headquartered in Munich, the company operates profitably and is privately held. Venture capital investors include Apax Partners, Index Ventures, Hubert Burda Media and Wellington Partners.
For further information, please contact:
Susanna Goldschmidt
Ciao AG
Marstraße 40
80335 Munich
Germany
Tel: +49 (0)89 2555 1665
Fax: +49 (0)89 2555 1700
E-mail: susanna.goldschmidt@ciao-de.com
www.ciao-ag.com
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Other Companies at Real-Yellowpage in e-Commerce category
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| Promotional Gifts Consultants Expose Their Knowledge
Redbows has launched a promotional gifts blog to provide buyers and specifiers with access to information they could require when considering giveaways for their promotional marketing campaigns. The new blog can be found at www.promotionalgiftsblog.co.uk
Redbows is one of the first gifts companies to use a blog for this purpose. The company already provides Adobe PDF format guides for download from its main website (www.redbows.co.uk). These tend to cover product ranges such as promotional confectionery and seasonal items like umbrellas. The intention behind the blog is to provide readers with a searchable on-line reference area and the opportunity for feedback and comment. The blog has a select number of categories covering issues such as ‘design and artwork’. Regular posting are made covering key issues that should be considered when purchasing promotional items. These can be made at any time and as soon as a particular problem area is highlighted a posting is uploaded together with links to supplementary information. The blog will also be used to provide general information on the gifts industry itself.
Initial postings have focused on various printing techniques and how artwork is generated. There is also a special fun aspect area shown as ‘Cocos corner’ and as Redbows launches new promotional gifts, their product-specific aspects will be covered within a blog entry. For example, the company is shortly to launch a new range of promotional mugs and the merits and drawbacks of plastic over ceramic and recycled materials will be discussed. “The launch of such an industry focused blog represents a further commitment to our clients and the promotional gifts industry itself” commented Dawn Koffler, Managing Director. “We already have good feedback from several clients on its themes and contents with some useful suggestions for the future. We supply a wide range of promotional items and are very keen to see this develop and cover the vast array of information our consultants have access to on a daily basis”.
About Redbows Ltd
Redbows Ltd is a UK-based promotional gifts company started in 2004 by Dawn Koffler, its owner and Managing Director. The company provides the complete promotional gifts service having its own Design Studio and access to sophisticated printing machinery. Products are manufactured for Redbows in the UK, Europe and Far East and cover the gifts spectrum. The cliental is impressive covering a number of organisations across the UK and Europe ranging from FTSE-100 companies to small clubs and charities. The company operates an ethical buying and environmental policy and annually supports a selected charity of its choice.
Contact Details:
Rob Roberts
Redbows Ltd - Registered in England and Wales 5185125 - VAT 850 5646 22
Registered Office: Merlin Court, 24 Bryntirion Drive, Prestatyn LL19 9NU, United Kingdom Tel: 0845 8386 368 or +44-(0)1745 85 25 20 - Fax: 0845 8386 369
Email sales@redbows.co.uk www.redbows.co.uk More... |
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| Summit Note Services is dedicated to providing note sellers with superior service and the most cash possible for their note. They accomplish this by providing a Note Listing Service for owners of mortgage notes. Investors who want to sell mortgage notes or trust deeds can find note buyers by listing their promissory note on Summit Note Services website. Promissory notes listed on the website will receive quotes from up to 200 pre-qualified mortgage note investors. Summit Note Services will contact the note seller with the best quote. More... |
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