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Company description::
( EMAILWIRE.COM, March 17, 2004 ) Santa Ana, CA – Today, ShangriLa a leading manufacture of custom contemporary upholstered furniture announced its plan to expand operations in China and the United States. This expansion will include a 125,000 square foot manufacturing facility in Heshan City, China, and a 30,000 square foot distribution center in Southern California shortly thereafter.
The need for ShangriLa to expand is definitely welcomed news given the economic hardship experienced by many retail businesses over the last three years. While the need for retailers like ShangriLa to grow is certainly a sign of improved economic health, it is really no surprise given the consumer trend towards value and luxury items. According to Michael Silverstein and Neil Fiske, the authors of Trading Up: The New American Luxury, over 96% of consumers interviewed said they will "pay more" for at least one class of product. Even when economic times are tight, almost half are still willing to indulge as long as they can be assured of quality.
ShangriLa attributes their success to providing consumers the high quality products they want at a reasonable price. Jan Szymanowski, President of ShangriLa explains, “Until now, value and luxury were considered mutually exclusive concepts. Because we manufacture our furniture in China and operate exclusively from an Internet sales model, we are able to keep operational costs low and craftsmanship high. In short, we are meeting the demands of today’s consumer.”
By employee standards, the new ShangriLa production facility in China will be top-of-the-line. The four acres of land purchased from the local government will host an office building, a 125,000 square foot manufacturing warehouse, and dormitory housing for up to 300 people. In addition, salaried employees will enjoy such “perks” as a baseball field, swimming pool, cafeteria, kitchen, and three free meals per day.
Scheduled to open at the end of 2004, the expansion will increase production capabilities to 1000 sofa sets per month. “The market for affordable custom-made furniture is overwhelming. To even serve a small percentage of this market we need to expand our operations. It will require a lot of work, persistence, and dedication; but I have no doubt that our young, energetic team is up for the challenge.” Szymanowski continues.
To find out more about ShangriLa Furniture and their products, please visit http://www.shangrilachina.com.
Contact:
Jan Szymanowski
Shangrila Furnishings
Tel:714-547-7012
jan@shangrilachina.com
This press release was issued through GroupWeb Emailwire.com. For more information on press release distribution, go to http://www.emailwire.com |
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Other Companies at Real-Yellowpage in e-Commerce category
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Redbows has launched a promotional gifts blog to provide buyers and specifiers with access to information they could require when considering giveaways for their promotional marketing campaigns. The new blog can be found at www.promotionalgiftsblog.co.uk
Redbows is one of the first gifts companies to use a blog for this purpose. The company already provides Adobe PDF format guides for download from its main website (www.redbows.co.uk). These tend to cover product ranges such as promotional confectionery and seasonal items like umbrellas. The intention behind the blog is to provide readers with a searchable on-line reference area and the opportunity for feedback and comment. The blog has a select number of categories covering issues such as ‘design and artwork’. Regular posting are made covering key issues that should be considered when purchasing promotional items. These can be made at any time and as soon as a particular problem area is highlighted a posting is uploaded together with links to supplementary information. The blog will also be used to provide general information on the gifts industry itself.
Initial postings have focused on various printing techniques and how artwork is generated. There is also a special fun aspect area shown as ‘Cocos corner’ and as Redbows launches new promotional gifts, their product-specific aspects will be covered within a blog entry. For example, the company is shortly to launch a new range of promotional mugs and the merits and drawbacks of plastic over ceramic and recycled materials will be discussed. “The launch of such an industry focused blog represents a further commitment to our clients and the promotional gifts industry itself” commented Dawn Koffler, Managing Director. “We already have good feedback from several clients on its themes and contents with some useful suggestions for the future. We supply a wide range of promotional items and are very keen to see this develop and cover the vast array of information our consultants have access to on a daily basis”.
About Redbows Ltd
Redbows Ltd is a UK-based promotional gifts company started in 2004 by Dawn Koffler, its owner and Managing Director. The company provides the complete promotional gifts service having its own Design Studio and access to sophisticated printing machinery. Products are manufactured for Redbows in the UK, Europe and Far East and cover the gifts spectrum. The cliental is impressive covering a number of organisations across the UK and Europe ranging from FTSE-100 companies to small clubs and charities. The company operates an ethical buying and environmental policy and annually supports a selected charity of its choice.
Contact Details:
Rob Roberts
Redbows Ltd - Registered in England and Wales 5185125 - VAT 850 5646 22
Registered Office: Merlin Court, 24 Bryntirion Drive, Prestatyn LL19 9NU, United Kingdom Tel: 0845 8386 368 or +44-(0)1745 85 25 20 - Fax: 0845 8386 369
Email sales@redbows.co.uk www.redbows.co.uk More... |
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