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Company description::
May 15th, 2004. Vimpelcom, one of the largest Russian mobile operators, awarded “the best Java-game vendor” prize to IMS Telecom. This award is a result of half a year successful cooperation between the two companies. In addition to its strategic partner’s award, recently IMS Telecom found a new strategic investor – Laboratory of Cellular Systems group. The group invested in IMS Telecom US$5 mln in form of acquisition of the company in May 2004. In terms of acquisition agreement IMS Telecom was merged with Laboratory of Content Systems Ltd. – one of the members of the group, so now Laboratory of Content Systems Ltd. is the only and full successor of IMS Telecom.
This couple of great business prizes is a result of well planned and aggressive market strategy. 17.10.2003 IMS Telecom started its business activities on the Russian wireless content market by launching PlayPhone.ru project – the first commercial Java-game portal in Russia. Just half a year later the company became the national-wide B2B distributor of Java-applications, offering access to its ready-to-use Java-game service for its business-partners throughout Russia. The Java-game service consists of more that 250 J2ME games themselves, vending infrastructure, and Premium SMS payment infrastructure, including connectivity to SMS Centers of all the leading Russian mobile operators.
Such the service is unique for Russia, and a lot of Internet-projects express the interest to it in terms of being a storefront of the service. There is no doubt that the service is the unique opportunity for the projects to get to fast-growing wireless content market easily and for free. They don’t have to pay money (there isn’t any up-front payments), to spend time on setting-up services, to deal with technical issues, to contact with a lot of third-parties… The only thing they need to do is signing a contract with Laboratory of Content Systems Ltd. (the successor of IMS telecom) – and all the issues of setting up the full-scale Java vending & selling services on their site will be solved by the LCS Ltd. team.
And at the same time wireless content market in Russia is definitely a hot topic. Just a few figures:
During the first quarter of 2004 Vimpelcom subscribers made more that 8 mln wireless content purchases and it was 150% more than in the previous quarter. Vimpelcom is one of the largest Russian mobile operators – it had more than 13 mln subscribers by the end of the first quarter 2004. And there is continuous 1.7 – 2.3 mln monthly growth of total cellular subscriber base in Russia. That is why even printed media express interest to B2B Java-game service of IMS Telecom.
The acquisition deal lets the Laboratory of Content Systems Ltd. (the successor of IMS telecom) go further in expansion on the wireless content market. In the nearest future there are plans to launch services for interactive shows, quizzes, SMS-advertising, ringtones, screen graphics, video clips, etc. All the future steps on that way will be described in the company press-releases - Laboratory of Content Systems Ltd., as well as IMS Telecom earlier, will follow the principles of open and clear business conducting.
About LCS group ( www.lcs.ru ).
The group established in 1994. The main business of the head office is providing new and reinstalled telecom equipment.
An official partner of “Association-800” since 1998. In September 2002, the company became an associated member of “GSM Operators Association”.
In 2004 Content Systems Laboratory Ltd. - the member of the group - began its business activities on the wireless content market. In May 2004, the company acquired IMS Telecom – the leading B2B distributor of Java-games in Russia. This let LCS Ltd. quickly expand its activities on the market.
Currently Laboratory of Content Systems Ltd. offer implementation of wide range of projects based on non-voice cellular services (SMS, MMS, and WAP) for businesses of any kind. The company has ready-to-use infrastructure for technical and business cooperation with all the leading Russian mobile operators. More than 40 business-partners use the services of the company throughout Russia.
The main Content Systems Laboratory Ltd. services which it offers for any businesses are:
-customized wireless data application development;
-dedicated servers, connected to the SMS Centers of the mobile operators;
-wide range of ready wireless content of any kind (Java-games, ringtones, screen graphics, video clips).
At the same time Content Systems Laboratory Ltd. offers wide range of B2C services – the company sells wireless content of any kind to end-users – Russian mobile subscribers.
For more information please contact:
Andrey Minakov
PlayPhone.ru project manager
Tel.: + 7 (095) 931-96-96
info@lcs.ru
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Registered Office: Merlin Court, 24 Bryntirion Drive, Prestatyn LL19 9NU, United Kingdom Tel: 0845 8386 368 or +44-(0)1745 85 25 20 - Fax: 0845 8386 369
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